Australian dairy farmers are calling on consumers for help as they deal with cuts to this year’s milk price.
Australia’s largest milk processor, Murray Goulburn, last week told its farmer suppliers it had been paying them too much this financial year.
The company cut the price of milk so severely that farmers say they are selling their milk for less than what it costs them to produce it.
It’s promoted a farmer to start a new campaign, calling on shoppers to “Show Some Dairy Love”.
The campaign is taking place on major social media platforms and already has the support of farming communities.
Dianne Bowles, from Mead in north central Victoria, said the campaign was aimed at everyone.
“The main message that I’m saying is buy dairy,” she said.
“Buy dairy product it will help your farmers, we’ve got a world class product here, buy it.”
The campaign is even making peace with home brand or private label dairy products that the industry has battled for more than five years.
Dairy farmers are calling on consumers for help as they deal with cuts to this year’s milk price.
Australia’s largest milk processor, Murray Goulburn, last week told its farmer suppliers it had been paying them too much this financial year.
The company cut the price of milk so severely that farmers say they are selling their milk for less than what it costs them to produce it.
It’s promoted a farmer to start a new campaign, calling on shoppers to “Show Some Dairy Love”.
The campaign is taking place on major social media platforms and already has the support of farming communities.
Dianne Bowles, from Mead in north central Victoria, said the campaign was aimed at everyone.
“The main message that I’m saying is buy dairy,” she said.
“Buy dairy product it will help your farmers, we’ve got a world class product here, buy it.”
The campaign is even making peace with home brand or private label dairy products that the industry has battled for more than five years.
“If they’d prefer not to buy the home brand one that’s even better, we make more money on the name brand products,” she said.
“If all you can afford is plain label, buy it, by all means.”
Ms Bowles says it was important for all farmers to feel the community valued and supported them as they faced tough times.
“If they’d prefer not to buy the home brand one that’s even better, we make more money on the name brand products,” she said.
“If all you can afford is plain label, buy it, by all means.”
Source: ABC Rural Australia
